You can have the best content in your category and still be invisible to AI. If ChatGPT can't crawl your page, can't parse your JavaScript-rendered content, or can't find a clear answer to quote, it cites someone else. An AI readiness assessment tells you whether your site is even eligible to be cited.
Here's the four-part assessment, how to score yourself, and how to close the gaps. For the why behind each, see the AEO guide.
The 4 dimensions of AI readiness
| Dimension | The question | If it fails… |
|---|---|---|
| 1. Access | Can AI crawlers reach your content? | You're invisible to AI — game over before it starts |
| 2. Structure | Can AI parse and extract a clear answer? | Your content is hard to quote, so it isn't |
| 3. Trust | Does schema + citations signal reliability? | AI hesitates to cite unverified claims |
| 4. Signals | Is there llms.txt + consistent brand data? | You leave easy wins on the table |
1. Access — can AI crawlers reach you?
- robots.txt allows GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bingbot.
- No
noai/noimageaimeta blocking. - Critical content is in server-rendered HTML — not injected by client-side JS that crawlers may not run.
2. Structure — can AI extract an answer?
- Pages lead with a direct, quotable answer in the first sentence or two.
- Descriptive H2/H3, short paragraphs, lists and tables for comparable facts.
- One clear topic per page.
3. Trust — does AI believe you?
- JSON-LD schema: Article, FAQPage, Organization, Product where relevant.
- Concrete numbers, named sources, and a visible updated date.
sameAslinks connecting your brand to its profiles.
4. Signals — the easy wins
- An
/llms.txtfile mapping your key pages. - Consistent brand name + description across the site and the web.
- Fast, mobile-friendly pages (Core Web Vitals).
Score yourself
Give 1 point per checked item above (12 total):
- 10-12 — AI-ready. Move to tracking your citations.
- 6-9 — Partially ready. Close the structure/schema gaps.
- 0-5 — At risk. AI likely can't use your content yet — fix access and structure first.
Automate the assessment
Checking 12 items by hand across a whole site doesn't scale. Nurbak runs the full AI-readiness assessment against your live URL — crawler access, structure, schema and llms.txt — and returns a prioritized score and fix list in seconds. Run the free AI Visibility Checker.